Monday 9 April 2012

Fashion Insiders: Video Street Style at London Fashion Week AW12

Back in February My Fashion Secret went to see our favourite designers at London Fashion Week AW12. Check out catwalk and backstage highlights and some seriously stylish looks in our first ever video

Part 1: best-dressed fashion editors and bloggers reveal what they are wearing at the shows

Part 2: fashion editors and bloggers reveal why they love their jobs and proclaim their love for London. Don't miss best tips on shopping in London



produced by Julia Gordina and Daria Orlova
video edit by Vijay Anthonysamy
music by Philip Kesselev

Featuring London Fashion Week AW12 collections by:
David Koma
Tata Naka
Dans La Vie
Simone Rocha
Sibling

With special thank you to our fantastic interviewees:
Peony Lim - peonylim.blogspot.co.uk
Marie Davies - www.drapersonline.com
Niels and Linda - lifestylehunters.com
Cathleen - www.instyle.co.uk
Sofia Bak - frolic72.blogspot.co.uk
Nateila - itsfashionweek.com
Tara Scott - www.tarastarlet.com

Tuesday 7 June 2011

MFS presents: Long Story Vintage


Long Story Vintage presents a collection of exquisite vintage frocks from 1940s-1980s



Long Story Vintage grew out of a childhood dream to discover a treasure chest of forgotten antique finery in the attic of an old house. The dream came true and turned into a collection of beautiful vintage clothing, jewellery and accessories – all hand picked on travels around the world.

Bright mini-dresses that could have been worn by Twiggy in the 'Swinging Sixties' era, romantic floral dresses from 1970s, chic tailored 1950s frocks straight out of 'Mad Men', flamboyant prints and familiar silhouettes from 1980s – all our favourite style-setting decades of the 20th century are represented in the collection.

All pieces expertly sourced from around the world, perfect condition, each unique. Fashion history ready to wear and be like no one else.


www.longstoryvintage.com




Mania Mia
307 New Kings Road, London SW6 4RF
Parsons Green tube

Mania Mia on facebook



Friday 27 May 2011

TODAY!!! Sat 28 May


MY FASHION SECRET POP UP SHOP 28 MAY

MY FASHION SECRET POP UP SHOP 28 MAY

New arrivals: Tata Naka

A bunch of very exciting packages just came in to MFS HQ from our friends at Tata Naka!

Twin sister duo Tamara and Natasha Surguladge hand draw the most amazing prints and have a penchant for romantic embellishments and muted shades. The label just celebrated their 10 year anniversary and their pieces are worn by the most stylish of celebrities - such as Cloe Sevigny. Need we say more?

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Tata Naka backstage at London Fashion Week

Amazing prices on previous seasons collections, one off samples, shoes and bags at up to 80% off

AVAILABLE @ MY FASHION SECRET POP UP SHOP - SAT 28 MAY

JOIN US ON FACEBOOK TO GET ALL THE LATEST NEWS & SECRET OFFERS


Frankie & Lola: bringing out the big guns

Now on to the most exciting bit: our friends at designer dress agency Frankie & Lola (read more here) are on their way to My Fashion Secret Pop Up Shop with (literally) tons of big name designer items: Alexander McQueen, Burberry, Diane Von Furstenberg, Dries Van Noten, Fendi, Elie Tahari, Jimmy Choo, Marc Jacobs, Matthew Williamson, Marni, Miu Miu, Paul&Joe, Vivienne Westwood and many more – all at up to 75% off

Just sneek preview of some of their footwear collection

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Elie Tahari bronze Lulu ballet flats RRP £250 - NOW £80
Soft leather with floral motif, round toe, lightly padded leather insoles

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Elie Tahari Ivy driver brown suede studded flats RRP £250 - NOW £80
Soft suede and leather with gold stud detailing and lightly padded insoles





AVAILABLE @ MY FASHION SECRET POP UP SHOP - SAT 28 MAY

JOIN US ON FACEBOOK TO GET ALL THE LATEST NEWS & SECRET OFFERS

MFS Jewellery Special

Self-confessed lovers of trinkets, we at MFS believe that you can never have enough jewellery. No doubt, there are special pieces that you want to wear everywhere and with everything, but in a world where things get tired so fast choice is king. Just in time for summer we bring you a hand-picked selection of designers, each hand-making interesting pieces to adorn yourself with. Take your pick!

First of all we are happy to welcome back Amma Gyan, a firm favourite from previous pop up shop. Read more about Amma here. This talented and bubbly girl is bringing her new collection of leather and precious metal jewellery along with some classic bestsellers.

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Natasha earrings
Vegetable tanned leather, gold plated chain, Swarovski crystal charms
£22.00 gold plated / £26.00 gold filled
Available in purple, orange, grey, satin pink, powder grey and stone

Amma Gyan A kiss from me -lips keyring
'kisses from me' lips keyrings £10
vegetable tanned leather, gold colour trigger hook

www.ammagyan.com / www.wear-me.co.uk



With delicate pieces from Hart and Bloom it’s easy to get all romantic. The lovely girl who makes these pieces, Aimee Johnston, describes her creations as ‘English Eclectic’ and takes inspiration from rococo palaces, seaside postcards and secret gardens. Hart and Bloom jewellery features vintage beads, semi-precious stones, Swarovski pearls and bold floral motifs. Perfect to wear with pretty dresses this summer.

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Silver Tree Necklace by Hart and Bloom

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Ball Locket - Vintage Brass Sphere Keepsake Pendant with Key Charm by Hart and Bloom

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Cute Little Love Birds on a Branch Necklace - in Gold - by Hart and Bloom

Hart and Bloom on etsy / on facebook / blog



Bobbin and Bow jewellery is made by another lovely and similarly romantic girl, Karolina Merska. She says that her love for sewing and crafts was inherited from her grandmother Jadwiga - a former model and fashion designer, whose house is a full of hidden treasures: vintage bags, hats, dresses and boxes with beautiful buttons. Surrounded by such finery, it’s no wonder Karolina loves lace, pearls and sequins and her handmade line is made up of vintage finds. We love a good story, and these pieces certainly tell one very well

white heart long necklace
White heart lace and vintage chain necklace £22

peonies necklace
Peonies lace and vintage chain necklace £18

golden roses necklace
Golden roses with freshwater pearls on chain necklace £25

black lace triangle necklace
Black lace on vintage chain necklace £25

bobbin & bow on etsy / facebook
www.bobbinandbow.etsy.com




Porcelain bling by Schneider is a range of ceramic jewellery, combined with upcycled chunky chains, charms, brass nuts and bolts. Lightweight porcelain pieces are printed with images aesthetically relating to graffiti art, each one unique, hand printed and hand finished. Necklaces by Schneider often contain several chains with different porcelain pendants, which are printed on both sides – so the necklace can be worn either way. The combined pictures and charms might hint at an inherent story – similar to that of a collage.

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Brooches £10 / Necklaces from £ 35 / Earrings with silver or gold hardware from £38

If you want you Porcelain Bling personalized – it can be made to order with your favourite image or multiple images as part of the collage. Commissions welcome.

AVAILABLE FOR ONE DAY ONLY @ MY FASHION SECRET POP UP SHOP - SAT 28 MAY

JOIN US ON FACEBOOK TO GET ALL THE LATEST NEWS & SECRET OFFERS

Thursday 26 May 2011

the secret got out...

My Fashion Secret made it to event of the week in TimeOut London, hurray!!!

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All the more reasons to make it down to King's Road this Saturday to check it out for yourself. Exciting to say the least!